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Vodafone expands EASY digital mobile service with partner benefits

Vodafone Romania has expanded the partnership ecosystem integrated into EASY, its fully digital mobile service. Customers now have access to a broader platform that provides special offers and discounts through partnerships with brands in banking and tourism.

Developed as a digital product that can be activated quickly via eSIM, without a contract, EASY now includes partnerships designed to provide customers with additional benefits that can be accessed directly from the EASY app.

“EASY is more than a mobile app offering unlimited connectivity – it is a platform that brings customers additional benefits through partnerships with brands that are relevant to them. We are building a partnership ecosystem around the product that delivers immediate advantages to our customers: relevant offers and discounts, easy to activate, in a simple and coherent experience. We want EASY to become a reference point for those looking for simple digital solutions with concrete benefits beyond connectivity,” said Ana Popa, Consumer Business Unit Director, Vodafone Romania.

Vodafone has developed partnerships with Christian Tour, Raiffeisen Bank, Vola and UniCredit Bank, through which EASY customers receive dedicated benefits. The offers and discounts vary depending on each partner and are granted according to their terms and conditions, available in the EASY app.

Vodafone says the ecosystem will be expanded with new brands in the coming period, as part of its strategy to increase the relevance of its products and offer customers an integrated experience adapted to changing consumption habits and the way users interact with brands.

Vodafone EASY is a fully digital mobile service based on eSIM, which can be activated, used and paid for online through the mobile app. The service has no minimum contractual period, allowing customers to choose and update their plan at any time, depending on their connectivity needs.

All offers include access to 5G technology. Users can choose between three 30-day tariff plans: EASY Chill, at EUR 2.5 including VAT, EASY Boost, at EUR 4.5 including VAT, and EASY TOP, at EUR 9.5 including VAT. The EUR 4.5 and EUR 9.5 plans include unlimited national data traffic, as well as roaming data traffic in European Economic Area countries.

Customers can also activate additional mobile data options for roaming in more than 90 countries through the Vodafone EASY app, both inside and outside the EEA, including destinations such as the UK, Egypt, Japan and Mexico.

More details about the benefits offered by partners to EASY customers are available in the Vodafone EASY app, which can be downloaded from Google Play and the App Store, or on easy.vodafone.ro.



Source: https://business-review.eu/tech/telecom/vodafone-expands-easy-digital-mobile-service-with-partner-benefits-298285

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