Thai operator True Corp revealed a three-year strategic roadmap to transform itself from telco to 'techco', with a focus on strengthening the customer experience and driving 'AI-first' growth.
True broke its techco strategy down into “four big moves”, the centrepiece of which is making AI a core engine across its operations, from strategic decision-making and operational efficiency to delivering superior customer experiences.
“We are moving beyond the traditional telco-centric, focused primarily on subscriber growth and entering a new phase of transformation as an AI-first organization while remaining firmly focused on customer-centricity,” said True Corp group CEO Sigve Brekke. “With AI, True will embed intelligence across networks, services and digital platforms. This represents a complete reset of operations, moving toward touch-free, predictive and increasingly autonomous operations that enhance both performance and customer experience.”
True said its ‘AI-First’ strategy includes not only developing new AI-driven products and improving efficiency and automation across business functions, but also expanding AI access and skills for employees, customers and society in general, which is another of the “four big moves” in its techco strategy.
True said it plans to upskill 100% of its workforce with AI foundation skills by 2026 and has launched 10 AI scholarships for advanced studies in the United States and China, including programs developed in collaboration with MIT and Chulalongkorn University.
“True is not only adopting AI internally. We are working to upskill 12 million Thai citizens through a comprehensive AI literacy program, build an AI-enabled platform for enterprises, and strengthen AI infrastructure together with partners across the ecosystem,” said Brekke.
True’s other two “big moves” in its techco push include elevating end-to-end customer experience across the entire lifecycle by strengthening network capabilities for its 5G and fixed broadband services and integrating both into a seamless digital ecosystem across all customer touchpoints, and driving growth in its B2C and B2B customer segments.
On the consumer front, True will expand its ‘Beyond Connectivity’ portfolio, including content platforms, home AI solutions, cybersecurity services and gaming and digital lifestyle services. True plans to leverage data-driven insights and an AI-powered personalization engine to deliver tailored offers for families.
True said it will also continue its evolution from product-centric telecom provider to trusted digital solutions partner for enterprises and SMEs, combining big data analytics, AI, security, integrated platforms, cloud computing and 5G/fibre connectivity. True also said it will boost its partnerships with global hyperscalers to co-develop solutions that help businesses modernize operations.
True said its techco roadmap aims to capitalise on three major trends in Thailand: (1) consumers increasingly becoming both creators and consumers of data across work, entertainment, healthcare and learning, (2) acceleration of AI adoption, and (3) digital infrastructure unlocking new regional growth engines.
“These trends represent a major opportunity to create new value in the digital economy,” Brekke said.
