Industry Updates

'SAMENA Daily' - News

Streaming figures rise in Poland

In Poland streaming figures have risen as streaming viewership reached a record 6.4% of total TV time in February, according to research firm The Gauge.

The Gauge revealed Poles spent an average of 16 minutes a day watching streaming content on TV, a minute more from January. The Eastern European region surpassed 6% of TV usage for the first time, according to the research outfit.

Netflix and YouTube were reported the most popular streaming platforms among Polish audiences, accounting for more than 50% of all streaming viewership on the TV.

Netflix remained the most popular streaming option, retaining a 1.8% share of total TV viewership. While YouTube’s went up from 1.3% in January to 1.5% in February.

There was also an increase of viewing figures in the other streaming category which is for providers that have not yet obtained a 1% share of TV usage. This includes HBO Max, Disney+, Viaplay, and SkyShowtime. The rise in their aggregate usage from 2.7% to 3.2% in February resulted in an overall increase in the streaming share.