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Paramount+ launches mobile-only tier

Consumers in Mexico and Brazil will be able to stream Paramount+ via a new mobile-only tier for smart phones and tablets.

Paramount says its “competitively priced plan” will allow subscribers to stream the service’s mountain of entertainment on one mobile device or tablet at a time, uninterrupted and without ads.

“This new offering is part of our broader strategy to scale Paramount+. With multi-tier pricing options, Paramount+ will reach even more subscribers by fitting diverse customer choices and grow our global direct-to-consumer distribution. With mobile entertainment consumption increasing around the world, a mobile-only option will make our slate of programming more accessible to our audiences in mobile-first countries,” said Marco Nobili, Executive Vice President and International General Manager for Paramount+.

According to internal studies, more than 50% of the online population in both Mexico and Brazil use the smart phone to access streaming services for watching on-demand TV and movies.

The Basic Plan will launch in Brazil for 14.90 reais (€2.65)/monthly and in Mexico (€3.93) for 79.00 MXN pesos monthly.