Rakuten and Telefónica today announced the launch of the Rakuten Living App in the Movistar+ TV in Spain. Movistar Fusion customers at over 1,4 million homes with the UHD Decoder can now access this unique experience that connects online entertainment with offline events.
The Rakuten Living App joins the catalog of digital experiences of Movistar+ and enables consumers to discover a variety of live events and leisure experiences in various cities at a glance directly on their TVs. While being launched in Spain, consumers will be able to browse and buy tickets for events not only in Spanish cities like Madrid, Malaga, or Barcelona, but across major European cities including London, Berlin and more.
Furthermore, this experience is integrated with voice management through Aura, Telefónica’s digital assistant with Artificial Intelligence. Customers can access and browse the Rakuten content with the Movistar+ Voice Remote Control just saying “Open Rakuten” or the Movistar Home device saying “OK Aura, open Rakuten”.
By being connected to their Rakuten account on the Shopping and Affiliate Platform, consumers can not only book tickets, but also collect Rakuten Points while doing so – collecting credit for their next purchase, Rakuten TV movie rental or Rakuten Kobo book.
Rakuten Europe’s Shopping and Affiliate Platform Rakuten.es is a unique membership program for consumers that empowers them to shop at their favorite stores, to collect points and to redeem them afterwards for gift cards, Fan Tokens of their favourite sports club, the latest movie releases, books or other selected experiences with various Rakuten partners.
Cédric Dufour, Managing Director from Rakuten’s Shopping and Affiliate Platform said: “Our goal is to create an innovative, customer-centric membership program unlike any other in the region. Key to this is the right mix of great value, unique offers and exclusive features for consumers. That’s why we are proud to collaborate with Telefónica. The innovative Rakuten Living App allows Movistar+ viewers to shop directly from their TV and connect their digital experience with a variety of live events and leisure activities. That’s the perfect connection of online and offline, while customers further profit from Rakuten benefits, such as collecting Rakuten Points.”
Antonio Guzmán, Director of Digital Home at Telefónica’s Digital unit, said: “Our customers can learn, be entertained, exercise or shop through Movistar+ TV, all from the comfort of their sofa. We are very happy to have Rakuten on board, it enriches our platform and customers will enjoy discovering and booking all kinds of exclusive activities”.
How it works
Through the Rakuten Living App, consumers can find tickets for events, shows, and concerts directly on their television. There are endless categories offering experiences for all tastes. From “Sports” to “Family”, “Theater”, “Promotions”, “Festivals” or “Relax and Spa”, among many others.
By clicking on the image of an event, further information like price, date, time, and location are provided. Consumers will also see a description of the event, minimum age for participants, and the sanitary measures proposed to the event in accordance with local Covid-regulations.
After selecting the date and the number of tickets, a QR code is generated on the television screen that directs consumers to the secure payment on the Rakuten.es website where they can log into their Rakuten account, complete the purchase and collect Rakuten points. The website can be accessed both on mobile devices and on computers.