The Telecommunications Regulatory Authority (TRA) has announced the launch of its digital radio on the Internet. TRA Digital Radio is an effective means by which the public can learn about the most important news, reports and services of TRA, as well as latest developments of the ICT sector. Those who wish to listen to TRA radio can check the radio page on TRA website.
TRA digital radio is a new window through which TRA reaches its customers to introduce its achievements and services, as well as the latest developments in the ICT sector. The radio aims to reach a wider audience, including people of determination with visual impairments. The radio can be heard worldwide around the clock.
On this subject, H.E. Hamad Obaid Al Mansoori, TRA Director General, said: “In line with our wise leadership directives, TRA ensures to be closer to customers, and to stay in touch with them around the clock by activating more channels of communication. We have made great efforts in the development of TRA website. We also ensure to provide distinctive and creative content on our social media channels. Today, we launch the online radio to complement the image with the voice in order to give our customers a comprehensive idea of TRA and its key role in regulating one of the most vital sectors of our time. ”
H.E. Al Mansoori emphasized that the launch of TRA radio comes in response to the needs and wishes of an important group of customers, the people of determination with visual disabilities, whether they are blind or visually impaired. He added: “Our children, brothers and sisters from people of determination may not be able to follow TRA news published in newspapers, website or social media, and hence the importance of radio, which is an ideal solution for our visually impaired children to follow TRA news and services, especially smart services that they can use anywhere and anytime.”
Through the radio, TRA customers can learn about TRA news, the latest monthly reports and the latest statistics in the ICT sector. They will also learn about the most important updates to our policies, regulations, and terms & conditions. In the second phase of the radio, specifically after the fourth quarter of 2019, the radio will have live interactive broadcast aimed at identifying the customers’ views about TRA services and taking their inquiries and suggestions, through the allocation of live broadcast hours. The radio will broadcast TRA’s responses to the inquiries it receives through the call center, in addition to presenting the most important smart services, tips and guidance on dealing with the digital space provided by specialized engineers from the Computer Emergency Response Team (aeCERT) of TRA.
TRA ensures to diversify and activate its channels of communication with the public. The launch of TRA digital radio coincides with the launch of the TV program of the digital government, which will introduce the audience to the UAE mGovernment and the services provided by the government through all available channels. The program will promote TRA brand as the enabling entity of digital transformation in the country, in addition to spreading awareness of TRA services and mission, enhancing a culture of innovation and future shaping through interactive channels and programs.