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fubo rocks up on Roku

Further expanding distribution of it live, free-to-consumer TV network for sports fans fuboTV is launching the fubo Sports Network on to the Roku Channel.

The Roku online video platform for free and premium entertainment will now have access to event coverage, news, behind-the-scenes and exclusive programming. Soft launched in June, fubo Sports Network marks the first time live TV streaming service fuboTV has developed a channel for distribution off of its core platform. Talent-driven original programming - the first time fuboTV has produced content - will launch on fubo Sports Network in the coming weeks.

“We are thrilled to bring fubo Sports Network to The Roku Channel, further expanding on our broad partnership with Roku,” said Min Kim, vice president, business development, fuboTV. “The early interest in fubo Sports Network from distribution partners who see value in exclusive sports programming has been truly gratifying. We are building the best new talent-driven sports network, and we look forward to getting it in front of audiences everywhere.”

The news comes just weeks after fuboTV revealed that engagement across all of its supported platforms — connected TVs, mobile, web — rose sharply during Q2 2019, up 200% year-on-year, with viewers watching over three billion minutes of programming.