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'SAMENA Daily' - News

Seamless SIM card solution offered for mobile operators

Workz Group, a telecoms subscriber products manufacturer, and serialized software company has, officially launched its optimal SIM solution for mobile network operators. The solution aims to allow operators significantly reduce the cost of subscriber registration without being of detriment to the perceived brand quality and customer experience.

With the proliferation of OTT (Over-The-Top) service and changing consumer lifestyle, mobile network operators are facing high pressure on their voice and SMS revenues. As a result, there is an industry-wide trend to restructure, streamline and, ultimately, reduce their operational expenditure. Workz’ optimal SIM solution addresses this challenge and allows operators to reduce their costs without reducing the brand impact to the customer. This is achieved through a focus on three prime areas that impact costs: the product, its packaging and the total supply chain costs.

Workz’ optimal SIM solution was soft-launched last year, and early uptake has been strong with a number of large multi-national mobile brands across the Middle East and Africa adopting the solution. Workz also provides additional SIM services such as Z-OTA which allows efficient over-the-air management of SIM cards in the market.

Commenting on Workz optimal solution CEO Brad Taylor said “We’re excited to launch our new seamless SIM card solution. We recognise the tough challenges mobile operators are facing nowadays and believe this solution is one that can help them significantly reduce their costs. We believe the key is in the detail and by providing operators an in-depth analysis of their product and packaging, their design, their materials, their impact further downstream in stages like kitting and logistics we can help operators achieve big savings. We have already seen some of the clients enjoy a 20% slash in operational expenses as a result of introducing this solution.”