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now TV (PCCW) offers viewers even greater choices by ramping up its repertoire of Asian entertainment content

now TV, Hong Kong’s largest quadruple-play pay-TV provider, is reinforcing its repertoire of HD* Asian entertainment with the launch of GEM TV Asia (ch 151) plus new content for the established now Entertainment Channel (ch 102).

GEM TV Asia, from Sony Pictures Television Networks Asia, will become available as part of now TV’s Asia Entertainment Pack from this October. The new channel features exclusive first-run dramas, comedies and variety entertainment shows from Japan, South Korea, mainland China, Hong Kong and Taiwan. Viewers can watch prime-time dramas within the same week of their initial broadcast in Japan. A stellar lineup of drama includes “Angel Heart”, starring award-winning actor Takaya Kamikawa, and “Death Note”, a television adaption of the worldwide hit manga franchise starring Japanese idols Masataka Kubota and Kento Yamazaki. GEM TV Asia will also screen a succession of Japanese variety programs including “EXIT!”, a highly-successful and exhilarating game show; “Masquerade”, the wackiest long-running Japanese game show since 1979; and “MOCO’s Kitchen”, a top-rated cookery show hosted by actor Mocomichi Hayami. The channel offers a catch-up feature available on-demand, plus the option to view programming using the now Player app on a mobile device.

now Entertainment Channel today becomes a new drama-centric channel to serve those Hong Kong viewers who enjoy marathon viewing with the hottest drama series from Korea, Japan and Taiwan. now Entertainment Channel features Asian dramas which premiere exclusively in Hong Kong. First-run dramas in September include Korean drama “Remember You” starring Seo In-guk and Jang Na-ra, and Japanese drama “Tamiou” starring Endou Kenichi. now Entertainment Channel content will be broadcast in their original soundtracks, with the convenience of onscreen subtitles in traditional Chinese. The channel also offers an SVOD feature supported by the now Player app, along with a selection of premium content available from now TV’s video-on-demand service.

Ms. Loke Kheng Tham, PCCW’s Executive Vice President of Pay TV, said, “As Hong Kong’s leading pay-TV operator, we are firmly committed to providing the best Asian entertainment and variety content on our platform. We effectively take our audience ‘outside’ Hong Kong so they can explore the world in a wider and diverse perspective.”

She added, “The addition of GEM TV Asia, alongside a revitalized now Entertainment Channel, reinforces our leadership in Asian content. We now offer customers 13** Asian entertainment channels in HD and SD and 6** SVOD channels, carrying top-rated dramas, variety shows and lifestyle programming from across the region.”

Customers can subscribe to the Asia Entertainment Pack, which includes now Entertainment Channel, now Jelli, Animax, GEM TV Asia, Channel M, KBS World, Star Chinese Channel, XING KONG, ETTV Asia Channel, Channel [V] China, Channel [V] Taiwan and MOOV Concert • MV for HK$68*** per month. For offer details, please call PCCW hotline on 2888 0008.

Source: PCCW