For the duration of the flash sale, the triple-play package will be available for £33 per month plus line rental for 12 months. This is down from the standard price of £49 per month plus line rental.
According to Virgin Media, subscribers can save £192 on their broadband bills over the first 12 months. After one year, the price of the Big Kahuna package - which must be taken on a minimum 18-month contract - reverts to normal.
The broadband bundle offers download speeds of up to 152Mb - the maximum currently available on Virgin Media's network. Consumers can take advantage of an unlimited monthly usage allowance, with no caps or hidden charges.
They receive a free Super Hub wireless router, along with online security, email, and service installation at no cost.
Unlimited weekend calls to UK landlines, as well as 0870 numbers and other Virgin Mobile customers, are included as part of the package.
In terms of TV features, the Big Kahuna offers more than 230 TV channels, 46 of which are in high definition. Subscribers can watch content on 16 Sky-branded channels, plus BT Sport and ESPN.
Customers receive a free 500GB TiVo box, which allows them to pause, rewind and record live TV. They can also enjoy TV catch-up services and access a host of content on-demand at their own convenience.
In addition, Big Kahuna subscribers can watch content online on a range of mobile connected devices using the Virgin TV Anywhere service.
From £5 more per month, they can add a mobile SIM to their package, turning it into a quad-play broadband bundle. A range of call, SMS and data tariffs are available to suit individual customer needs.
