First Orion, a leader in Transparency in Communications® and Branded Communications solutions, announced the continued expansion of its partnership with Vodafone, bringing network-based INFORM® Branded Calling capabilities to enterprise customers in Ireland.
The launch marks the latest step in First Orion’s efforts to expand trusted and recognizable business communications across Europe and globally.
The Ireland launch builds on First Orion and Vodafone’s growing branded calling footprint in Europe, including the recent launch in the United Kingdom and an earlier deployment in Germany. Together, these markets demonstrate a scalable approach to extending branded calling across Vodafone networks and helping enterprises establish a recognizable identity when reaching customers across borders.
The expansion comes as fraudulent communications remain widespread and continue to increase in Ireland. Recent FraudSMART research found that 78% of Irish adults receive scam communications at least monthly, and 45% reported experiencing more scam activity than during the same period in the previous year. As consumers grow more cautious of unfamiliar calls, legitimate businesses face a growing challenge in reaching customers with important information.
The Ireland launch is enabled through the same Vodafone CAMARA-based network API integration already incorporated into First Orion’s branded calling platform. As Vodafone enables additional markets through its unified approach, First Orion can support those markets through the existing integration without additional integration or development work. INFORM Branded Calling enables enterprises to present a recognizable identity when calling customers, giving consumers greater context around who is trying to reach them.
The continued rollout also advances First Orion’s broader international strategy. Through its Global Exchange, First Orion is expanding carrier connectivity and supporting more standardized branded calling deployments across Europe and other international markets. Vodafone’s CAMARA-based approach supports that strategy by providing a more efficient path for extending branded calling as additional Vodafone markets are enabled.
Johanna Wood, Director of Network APIs at Vodafone
People are understandably cautious about answering calls from numbers they don’t recognize. By expanding branded calling to Ireland with First Orion, we’re helping trusted businesses identify themselves more clearly and giving customers greater confidence in the calls they receive. Just as importantly, our CAMARA-based approach gives partners a simpler way to extend the service across Vodafone markets,
Temim Adwan, EMEA Managing Director at First Orion
Businesses operate across borders, and their ability to identify themselves to customers should, too. Expanding branded calling to Ireland with Vodafone brings us closer to delivering that consistency across Europe. It’s an important part of our broader mission to make trusted business calling available globally.
