Yospace has unveiled its new Ad Presentation solution, a technology designed to help broadcasters deploy non‑linear ad formats at scale and unlock new advertising inventory across live, VOD and FAST streaming environments. The company will showcase the capabilities at IBC 2026.
The solution supports emerging formats being standardized through the IAB Tech Lab’s Ad Format Hero initiative — including pause ads, overlays, squeezebacks and L‑banners. These formats allow broadcasters to place ads around video rather than interrupting it, creating new contextual opportunities and enabling attribution tools that link ad views directly to sales conversions.
Yospace says the technology can be integrated into existing streaming workflows and works across both Server‑Side Ad Insertion (SSAI) and Server‑Guided Ad Insertion (SGAI). Broadcasters can deploy non‑linear ads across their entire device footprint without building device‑specific implementations. For current Yospace customers, it functions as a simple plug‑in.
The company highlights the potential for one‑to‑one addressable ads, including dynamic QR codes generated at the device level. These can be placed alongside key scenes — for example, a cold drink ad next to a hot summer moment — offering advertisers highly valued contextual relevance and measurable conversion paths.
The solution also uses Yospace’s real‑time device intelligence to assess player capabilities and ensure only compatible ad formats are delivered. This device‑aware approach is intended to protect viewer experience and maintain broadcaster and advertiser trust.
Tim Sewell, CEO of Yospace, said the product was developed in close collaboration with broadcasters. “Thanks to the work of the IAB, broadcasters and streaming providers can now offer advertisers high‑quality standardized non‑linear ad formats no matter what, and how, the end viewer is watching. We believe this standards‑based approach, combined with the ease of implementation offered by our Ad Presentation solution, will unlock significant incremental demand.”
Yospace will demonstrate the new solution at IBC 2026, stand 1.D71 at RAI Amsterdam.
Source: https://www.broadbandtvnews.com/2026/08/27/yospace-launches-new-ad-presentation-solution/
