Cablenet is proceeding with an important international collaboration for the promotion and exploitation of Cypriot football content, signing a three-year agreement with Arena Sport , one of the most important sports broadcasters in the wider region, with access to an audience exceeding 10 million viewers .
Through the agreement, the home matches of APOEL, Anorthosis and Omonia 29M , the television rights of which are held by Cablenet , will be broadcast via Arena Sport in six markets: Serbia, Slovenia, Croatia, Bosnia and Herzegovina, Montenegro and North Macedonia .
Collaboration with a strong regional sports broadcaster
Arena Sport , a member of the Telekom Srbija Group and headquartered in Belgrade, is one of the leading providers of premium sports content in the region. It holds a significant position in the sports television market, having in its program, among others, the Serbian Championship and Serbian Cup , as well as top international football competitions, such as the Premier League, UEFA Champions League, La Liga, Serie A, Bundesliga and Ligue 1 .
The presence of Cablenet 's football content in the program of a broadcaster with a strong presence in both the domestic and the wider regional market enhances the international visibility of the matches and creates additional opportunities for the commercial exploitation of the company's sports rights.
Audience expansion and new commercial opportunities
For Cablenet , the agreement with Arena Sport is not limited to broadcasting matches in six additional markets. It is part of the company's broader strategy to expand the audience of its sports content, enhance the value of its sports rights and develop new commercial opportunities outside of Cyprus .
The three-year duration of the agreement creates a solid foundation for cooperation and at the same time paves the way for the further development of Cablenet 's international presence of sports content and the exploration of new opportunities in additional markets.
At the same time, the agreement highlights the potential of Cypriot football content beyond the domestic market , proving that, through targeted international partnerships and appropriate distribution networks, it can reach new audiences and create additional commercial value.
Strengthening international collaborations
The agreement with Arena Sport is added to the international collaborations that Cablenet is developing for the further exploitation of its sports rights.
The collaboration with COSMOTE was renewed for another year, covering the broadcast of 40 home matches and further strengthening the presence of Cablenet 's sports content outside Cyprus.
These partnerships are part of Cablenet 's overall strategy to maximize the value of its sports rights , through strong partnerships and presence in international markets.
The three-year agreement with Arena Sport constitutes another important step in this direction, expanding the international presence of Cablenet 's sports content and creating new prospects for its further commercial exploitation.
Cablenet continues to invest in partnerships that open new markets, expand the audience of its sports content and enhance the international visibility of Cypriot football .
