Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) announced a strategic new integration to deliver C-band replacement solutions for linear broadcasters and content distributors. The collaboration brings together the end-to-end video management capabilities provided by Comcast Media360™ with the Zixi Software Platform to give operators a direct migration path from C-band satellite to IP-based content distribution.
With the C-band satellite transition underway, programmers and distributors are exploring solutions to migrate linear workflows to IP while maintaining the reliability, rights compliance, and affiliate distribution control that C-band has historically provided. At the core of the joint Zixi and CTS solution is a technical integration between the Zixi Software Platform and Comcast Media360™, providing customers with a 24/7 managed service backed by the proven reliability and scale of Comcast Technology Solutions.
Notably, CTS’ linear rights management normalizes rights metadata using the SCTE 224 standard, enabling content providers to manage alternate content delivery, ad insertion windows, and audience-based content restrictions across broadcast and streaming destinations. Zixi ZEN Master orchestrates the live video workflow across cloud or hybrid network environments, with native support for SCTE-35/224 signaling, blackout enforcement, and schedule-driven source switching.
Together, the integrated platforms provide broadcasters with a single, intelligent, rights-aware distribution chain that combines signal orchestration, affiliate distribution, and rights enforcement, enabling new monetization and distribution capabilities while removing dependency on satellite infrastructure and maintaining compliance and operational control.
As C-band satellite capacity is reclaimed and transition deadlines approach, the need for end-to-end IP workflows has become a near-term business imperative for broadcasters. The combined Zixi and CTS solution provides a migration path that preserves existing investments in rights management infrastructure while moving to the flexibility and cost structure of IP distribution, simplifying the path from ingest to monetization.
Marc Aldrich, CEO, Zixi
The C-band transition is not a distant deadline for our customers. It is a decision they are making now. Working with Comcast Technology Solutions means that we can offer broadcasters a solution that does not ask them to trade rights compliance and reliability for IP flexibility. The integration between the Zixi Software Platform and Comcast Media360 is the kind of joint engineering that makes a real operational difference.
Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, and Advertising at Comcast Technology Solutions
Broadcasters are looking for ways to operate their linear channels more efficiently while continuing to scale distribution as part of their C-band transition efforts. Comcast Media360 helps make that possible across broadcast and IP workflows and, together with Zixi, delivers a satellite replacement option that gives programmers and distributors a manageable path to IP and unlocks new monetization opportunities.
