Zain Jordan has reaffirmed its commitment to child protection and digital safety through its continued support of the Jordan River Foundation’s 110 Family and Child Helpline, a national service dedicated to protecting children and families from violence, abuse and neglect.
The initiative highlights the growing role telecommunications operators are playing in supporting social development and digital wellbeing as connectivity becomes increasingly embedded in daily life. Beyond providing communications services, operators are increasingly investing in programs that address online safety, digital literacy and community protection.
The 110 Family and Child Helpline serves as a nationwide support channel that provides confidential, free and around-the-clock assistance to children and families facing or witnessing violence, abuse or neglect. The service offers psychological, social and legal guidance while coordinating with relevant authorities to ensure timely intervention and protection when required.
According to the Jordan River Foundation, the helpline handled nearly 16,000 calls during 2025, demonstrating both the scale of demand for protection services and the importance of accessible support mechanisms within the country’s social protection framework. Services are delivered by specialized teams trained to address a wide range of family and child welfare cases.
The partnership reflects a broader recognition that digital inclusion and community wellbeing are increasingly interconnected. As internet access expands and digital platforms become central to education, communication and entertainment, protecting vulnerable users, particularly children, has become a growing priority for governments, civil society organizations and technology providers.
Alongside its support for the helpline, Zain Jordan continues to expand initiatives focused on online safety. The operator offers a free Safe Internet Browsing service in partnership with cybersecurity company Infoblox, providing protection against malware, online fraud and unsafe websites for both individual and business customers.
The service is designed to help users identify potentially harmful online content while reducing exposure to cyber threats. Such tools are becoming increasingly important as cybercrime, phishing attacks and malicious online activities continue to rise across global digital ecosystems.
Zain has also partnered with Jordan’s National Cyber Security Center on a nationwide digital awareness campaign aimed at promoting safe online behavior and strengthening cyber resilience among internet users. The initiative focuses on educating individuals about digital privacy, cybersecurity risks and practical steps for protecting personal information online.
The campaign targets a broad audience, including children, parents and elderly users, reflecting the growing need for inclusive digital literacy programs as more services move online.
Across the Middle East, telecom operators are increasingly integrating digital safety initiatives into their broader social responsibility and digital inclusion strategies. Industry stakeholders recognize that expanding access to digital services must be accompanied by efforts to ensure users can navigate online environments safely and confidently.
