Infoblox, a leader in hybrid, multi-cloud networking and preemptive security, and GoDaddy, a global leader in domain registration and internet infrastructure, has announced support for complementary open standards designed to help AI agents identify, discover and verify one another across the open web.
Infoblox is advancing DNS for AI Discovery (DNS-AID), an open, interoperable approach for agent discovery built on existing Domain Name System (DNS) infrastructure. GoDaddy is helping develop Agent Name Service (ANS), an open standard focused on agent identity, naming and verification using DNS and public key infrastructure (PKI).
Both efforts are complementary and are being developed in community standards bodies with the explicit goal of enabling independent implementations and avoiding single- or concentrated-vendor control.
The companies share a belief that no single or small group of vendors, registries or platforms should control how AI agents are named, discovered or verified. As agents begin to act across websites, applications and enterprise environments, open standards will be essential to help people and systems know which agents they are interacting with and whether those agents are verified.
Jared Sine, chief strategy and legal officer at GoDaddy
Agents will only reach their full potential on the open web if people and systems can verify who they are interacting with, said Jared Sine, chief strategy and legal officer at GoDaddy. Adopters of the Agent Name Service open standard leverages the only infrastructure that exists today that operates at the scale and speed of the global internet – Domain Name Service. We support Infoblox’s work on DNS-AID and believe open standards for identity, discovery and verification will be critical as agents become part of everyday digital experiences.
Wei Chen, CLO, EVP, Regulatory Strategy at Infoblox
The lesson we learned from the 1970s-1980s is simple no single entity could or should run the phonebook of the internet for everyone DNS replaced it not with another centralised list but with an open, federated protocol that anyone could participate in. Forty years later, DNS remains the gold standard for digital trust and a scalable foundation where agents, Model Context Protocols, services and endpoints can be discovered and trusted through the same architecture that already powers the global economy.
