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The SAMENA Telecommunications Council, the South Asia–Middle East–North Africa (SA-ME-NA) region’s leading industry association of telecom operators, service providers, and technology companies, announced that Mediafon, a provider of telecom IT solutions and operator-focused messaging monetization and security systems, has joined as its membership and the SAMENA Ecosystem.
With almost 30 years of contribution to the global telecommunications sector, Mediafon brings proven industry expertise to its mission of enabling mobile network operators and governmental institutions. Mediafon’s decision to join the SAMENA Council reflects its focus on enabling mobile network operators to secure, control, and fully monetize Application-to-Person (A2P) messaging, a key business area where revenue leakage and fraud continue to impact operator margins across high-growth markets. The company’s solutions are deployed within operator networks, combining SMS firewall capabilities, traffic filtering, and revenue assurance mechanisms to provide full visibility and enforcement control over messaging flows.
Operating at the network level, Mediafon enables operators to detect and eliminate grey routes, apply commercial controls to international A2P traffic, and convert previously unmonetized volumes into regulated revenue streams. This approach reflects a broader principle emphasized by the company’s leadership: market control mechanisms must be precisely implemented to avoid unintended disruption while restoring transparency and revenue integrity. Its telecom IT capabilities support integration into existing operator environments, ensuring operational continuity while strengthening control over messaging systems.
Commenting on the membership, Founder and Board Member of Mediafon Arunas Babrauskas stated:
“The SA-ME-NA region presents strong demand for greater control and transparency across telecom services. Joining the SAMENA Council enables us to work closely with operators and regulators to address revenue leakage, strengthen messaging security, and improve how A2P traffic is managed and monetized.”
Through the SAMENA Council, Mediafon will participate in regional dialogue focused on messaging governance, fraud mitigation, and operator revenue protection. This engagement provides direct access to operator priorities and regulatory perspectives, allowing Mediafon to align its solutions with evolving market requirements.
Welcoming Mediafon, SAMENA Council CEO Bocar BA stated:
“Mediafon works directly with operators to identify and control business messaging traffic entering their networks. By helping operators block unauthorized routes and ensure that legitimate traffic is properly billed, its solutions address both revenue loss and messaging misuse. This capability is increasingly important as messaging is widely used for authentication, financial transactions, and customer communication.”
Mediafon’s membership reinforces a shift toward operator-led control of messaging traffic, where effective enforcement directly improves revenue capture, reduces fraud exposure, and strengthens market integrity. In practice, better visibility and governance over messaging flows create the conditions for more reliable services, fair competition, and sustained investment in digital infrastructure.
Source: SAMENA Council Press Release
