Groupe M6 has launched its streaming service M6+ within ChatGPT, marking a new step in the use of conversational AI for TV content discovery.
The integration allows users to search for M6+ programmes through natural language queries, rather than browsing through menus or recommendation rails. Viewers can ask for content by genre, mood, theme or title, with ChatGPT surfacing relevant suggestions and linking through to the M6+ platform.
M6+ is the group’s free, ad-supported streaming service, bringing together programming from M6, W9, 6ter and Gulli, alongside originals, boxsets and catch-up content.
The move makes M6+ one of the first European broadcasters to use ChatGPT as a discovery layer for streaming.
For M6, the launch is designed to improve content discoverability and extend the reach of its AVOD platform beyond its own app environment.
The development also underlines a broader shift in streaming, as broadcasters experiment with AI-driven interfaces to help audiences navigate increasingly large catalogues.
Source: https://www.broadbandtvnews.com/2026/05/01/m6-launches-inside-chatgpt/
