UAE operator du has announced a business continuity initiative targeting small and medium enterprises and startups across the UAE, framed around three pillars: enhanced connectivity support with exclusive business offers, upgraded mobile plans and productivity bundles, and new services described as forthcoming but not yet specified.
The initiative, announced on 4 April under the theme “Because Your Business Continuity Matters”, positions du as a connectivity resilience partner for the UAE’s SME and startup community. No pricing, product specifics or eligible business count were disclosed in the announcement.
Du CEO Fahad Al Hassawi said the company’s commitment goes beyond service provision to ensuring businesses can focus on growth while the operator manages connectivity continuity.
