Polsat Box Go has introduced a new AI-based feature for live sport through a partnership with WSC Sports, adding automated highlights and real-time video notifications to its streaming service.
The new functionality, branded PRO AI Mode, is designed to identify key moments during live matches and deliver instant clips and alerts to viewers on mobile and desktop devices.
Polsat Box Go said the feature will be available during selected major sports events including the UEFA Europa League, UEFA Europa Conference League, PlusLiga and the CEV Champions League.
The service enables viewers to access AI-generated highlights via a new “See highlights and watch live” option alongside live streams, allowing users to review key moments before returning to the live broadcast.
Push notifications are also being introduced to alert fans when major incidents occur during a match, such as goals or other decisive plays, linking directly to video of the action.
Grzegorz Janczura, Director of the Internet Projects Division at Cyfrowy Polsat and head of Polsat Box Go, said the launch fits with the platform’s strategy of introducing new features to enhance the live sports experience.
“After multi-camera broadcasts and statistical overlays, it’s time for real-time video highlights and notifications,” he said.
WSC Sports, which supplies AI-powered sports video tools to rights holders and broadcasters, said the rollout reflects growing demand from fans for more control over how live matches are consumed.
Aviv Arnon, co-founder and Chief Business Development Officer at WSC Sports, said viewers increasingly expect more than passive access to broadcasts and want immediate access to the most important moments of a game.
Polsat Box Go said sport remains one of the pillars of its proposition, with the Premium Sport package including 24 sports channels as part of a broader service offering close to 200 TV channels and on-demand content.
The launch underlines how streaming platforms are increasingly turning to AI-based tools to improve discovery and engagement around live sport, as operators look for new ways to differentiate their coverage.
