M-Pesa Ethiopia and African AI creator platform Gebeya announced on Wednesday they have launched a subscription package that allows Ethiopians to access AI creation tools and pay for them directly via M-Pesa.
The new “Dala AI Bundle” enables Ethiopian builders, entrepreneurs, and creators to subscribe to Dala Studio’s localized AI tools, including app building, AI agent creation, game development, comic generation, and AI-powered content creation in Amharic, Oromo, and other local languages. All subscriptions are payable seamlessly via M-Pesa.
The bundle is initially available on the Dala Studio platform, but will also soon be accessible on the M-Pesa app alongside its other offerings, effectively making AI accessible to anyone with a mobile phone and an M-Pesa wallet.
"We're not just adding another product, we're handing the keys of building and creation to every Ethiopian with a mobile phone," said Gebeya CEO Amadou Daffe in a statement. "A student in Addis, a merchant in Bahir Dar, a storyteller in Hawassa, all can now create digital assets in their own language, making their payments through M-PESA, the app they already use every day. This is how Africa's AI future gets built: by Africans, for Africans."
The launch builds on Gebeya's existing partnership in Ethiopia through the Safaricom Talent Cloud, which has already trained thousands of Ethiopian developers. The Dala AI Bundle extends that commitment from training to direct consumer access, said M-PESA Ethiopia CEO Elsa Muzzolini.
“By partnering with Gebeya, we are enabling millions of Ethiopians to access AI tools through a payment platform they already trust,” she said. “This is the next step in transforming lives through inclusive digital innovation.”
