TrueBusiness is accelerating its strategic trajectory in tech-solution development, reinforcing True Corporation Plc’s vision as Thailand’s leading tech company, as it marks a pivotal strategic partnership with SoftBank Corp (SoftBank), the telecommunications leader from Japan.
True Corporation and SoftBank have agreed to jointly explore and develop collaborative business operations that leverage the combined products and services of both companies. This collaboration aims to revolutionise infrastructure and technology by integrating global best practices into Thailand’s industrial landscape. Through co-developed innovations and tailor-made digital solutions, the partnership aims to empower Thai enterprises to transcend digital transformation barriers, catalyse exponential growth, and sharpen their competitive edge on the global stage, while anchoring a robust AI ecosystem for the nation’s digital leap.
This potentially synergistic partnership between TrueBusiness and SoftBank is underpinned by a paramount objective of propelling Thailand to become a Regional Digital Innovation Hub.
The roadmap focuses on joint development and the delivery of future-ready solutions and services, structured around three core pillars.
First, Market and Product Development: bringing together strong local market insight with global technological expertise to develop industry-specific solutions.
Second, Synergy of Strengths: combining TrueBusiness’s extensive local service footprint with SoftBank’s advanced technologies and global partner network to provide seamless, world-class solutions tailored to the Thai business landscape.
Third, Future Alignment for Long-term Growth: supporting sustainable growth through strategic co-investment in next-generation technologies, including AI Cloud and 5G.
The aim of the partnership between these two industry leaders is to harmonise global innovation and Thailand’s leading connectivity and digital infrastructure. Co-developed “Integrated Innovation” is expected to accelerate digital transformation and create new value for businesses across sectors, both locally and internationally. Specifically, TrueBusiness and SoftBank will explore:
Tailored Global Solutions, Delivered Locally: Leveraging SoftBank’s global vendor ecosystem and True’s seamless connectivity to deliver bespoke enterprise digital services that address real-market challenges with tangible impact.
Comprehensive End-to-End Execution: Elevating enterprise services through a full-lifecycle approach from conceptual design to deployment combining TrueBusiness’s trusted connectivity and service excellence with SoftBank’s expertise in global tech consulting and sourcing world-class consultancy.
Future-Ready Innovation with Regional Impact: Long-term commitment to continuous innovation and investment in AI Cloud and 5G, positioning Thailand at the centre of the regional digital economy.
Dr Teeradet Dumrongbhalasitr, True Corporation’s chief business officer, said "Our partnership with SoftBank represents a pivotal milestone in our quest to harmonise with global leaders. It underscores our commitment to elevating innovation and service standards for our enterprise clients. By synthesising SoftBank’s global best practices with True Corporation’s nationwide cutting-edge infrastructure and profound market intelligence, we are confident this collaboration will serve as a catalyst for Thai organisations to achieve concrete digital transformation and drive sustainable economic growth through accessible, high-impact technology."
Mr Kimimasa Kudo, vice-president and head of SoftBank’s Global Business Division, stated "Establishing a robust AI ecosystem in Thailand aligns seamlessly with our mission. We aspire to introduce global innovations that enhance the innovative and leadership capacities of Thai businesses in this digital era. We believe in True Corporation’s potential as a strategic partner to foster 'Integrated Innovation,' enabling Thai enterprises to scale and spearheading Asean’s digital economic growth with Thailand at its core."
Through this partnership, Thai enterprises are expected to gain unprecedented access to technological excellence via SoftBank’s ecosystem ranging from cutting-edge AI platforms to tailor-made digital solutions complemented by TrueBusiness’s seamless end-to-end service integration and after-sales support. This holistic approach not only ensures agility and accelerated RoI but also fortifies businesses against future disruptions, ensuring a sustainable and competitive presence in the global arena.
