Thai telco True Corp said that its enterprise arm TrueBusiness is partnering with Japan’s SoftBank to co-develop innovations and tailor-made digital solutions for Thai enterprises.
Under the partnership deal, TrueBusiness and Softbank will deliver bespoke enterprise digital services that address real-market challenges. The services will be delivered through a full-lifecycle approach, from conceptual design to deployment.
The partnership also calls for long-term commitment to invest in AI Cloud and 5G, which TrueBusiness says will help position Thailand as the centre of the regional digital economy.
TrueBusiness said the partnership will allow Thai enterprises to gain access to SoftBank’s tech ecosystem – ranging from cutting-edge AI platforms to tailor-made digital solutions – complemented by TrueBusiness’s seamless end-to-end service integration and after-sales support.
Dr. Teeradet Dumrongbhalasitr, True Corp’s chief business officer, said this approach not only ensures agility and accelerated ROI, but also fortifies businesses against future disruptions.
“By synthesizing SoftBank’s global best practices with True Corp’s nationwide cutting-edge infrastructure and profound market intelligence, we are confident this collaboration will serve as a catalyst for Thai organizations to achieve concrete digital transformation and drive sustainable economic growth through accessible, high-impact technology,” he said in a statement.
Kimimasa Kudo, VP and head of Softbank’s global business division, added that the partnership will establishing a robust AI ecosystem in Thailand, which aligns with his company’s mission “to introduce global innovations that enhance the innovative and leadership capacities of Thai businesses in this digital era.”
