Telecom Infra Project (TIP) announced the launch of its new Video Quality of Experience (QoE) Management Project Group backed by AT&T, Meta, Orange, Telefonica, Vodafone, and YouTube to tackle one of the telecom industry’s most pressing challenges.
With video now accounting for over 74% of mobile data usage, network operators face mounting pressure to deliver seamless, high-quality experiences across increasingly complex environments.
While operators have introduced various technologies to enhance streaming performance, the reality is that QoE for video remains a moving target impacted by device diversity, traffic surges, and evolving content platforms.
The new Project Group will establish a collaborative framework between CSPs and Content Application Providers (CAPs) to identify shared QoE metrics, define best practices for network and application coordination, and trial practical optimization approaches across real-world wireless networks.
This global effort reflects the telecom industry’s recognition that improving video experience quality requires cross-industry cooperation, not just incremental network upgrades. While there have been encouraging bilateral initiatives between individual operators and CAPs, these remain fragmented. TIP’s new Project Group aims to build on that progress by delivering a universal, open framework that enables consistent collaboration and shared standards across the entire ecosystem.
The TIP Board approved the launch of a new TIP Project Group focused on optimizing wireless broadband network delivery for video applications that run live or streamed over the network. The Project Group aims to kick off with the support of a number of industry-leading Communication Service Providers (CSPs) and Content Application Providers (CAPs) including AT&T, Meta, Orange, Telefonica, Vodafone, and YouTube. Additionally, other leading CAPs and CSPs are expected to contribute their learnings to this new group’s efforts.
This Project Group will address a recognized global need amongst CSPs and CAPs for industry-spanning improvements in the enhancement and optimization of live and streamed video applications that run on wireless broadband networks, beyond defining specifications and protocols in various industry fora and standards organizations.
Complementing and reusing technical, industry-defined specifications such as those within IETF and ITU-T, this TIP community will collaborate on trialing relevant end-to-end video delivery optimization solutions and initially aims to build a comprehensive industry guideline. The group’s work will include identifying an industry-adoptable common set of QoE metrics for video delivery as well as recommendations and best practices to make these metrics accessible between CAPs and CSPs, and recommending mechanisms for exchanging information between CSPs and CAPs to enable application-level self-regulated video delivery based on network conditions or subscription policies.
This TIP Project Group will launch at Fyuz 2025 and will commence operations in November 2025. TIP invites others across the CSP, CAP, and vendor communities to join and contribute to the group. The TIP Project Group community has agreed to operate in a fair, collaborative, and transparent manner to advance its agenda, with the first deliverables targeted for release during the first half of 2026.
