A number of visitors to the Sultanate of Oman’s pavilion at the Frankfurt International Book Fair 2025 commended the digital content, e-books, audiobooks and children’s interface offered by the Ministry of Information’s Ayn platform.
Renee Servillo, a children’s book author from the United States, said that the Ayn Platform reaches a large audience in literary fields, especially among younger age groups who prefer visual and audio content over the traditional publishing methods. She praised the Sultanate of Oman’s participation in the Frankfurt International Book Fair, describing it as outstanding.
She expressed her admiration for the pavilion’s design, which combines ancient architectural elements with modern styles. She expressed her admiration at the diversity of Omani cultural and literary production advising everyone to visit the Sultanate of Oman to discover its diverse regions with their distinct social, cultural and geographical diversity.
Sand Hernadovic, an interactive game designer from the Federal Republic of Germany, expressed his admiration for the content of Ayn Platform, pointing to the ease of use of its interface, which is accessible to all groups.
He also noted that current trends in various fields are based on modern technologies and interactive platforms, which the Ayn platform contributes to through the diverse content it provides to users, serving the widespread dissemination of Omani books and content.
Nadia Yaqeen, a journalist at the German Channel 2 and an identity researcher, said that the Ayn platform is a global and comprehensive platform, distinguished by its proximity to the recipient, especially the youth.
She emphasised that the platform contributes to preserving authentic cultural heritage, making it one of the most important platforms in the Arab and international media field. She added that she learned more about the history of the Sultanate of Oman and various Omani cultural aspects through the Ayn platform.
Ruth Lindemann Mueller, a writer and cultural affairs expert from Denmark, explained that the Ayn Platform highlights Omani cultural diversity through various visual and audio materials in a variety of fields. She said that she is looking forward to visiting the Sultanate of Oman because she is fascinated by the rich Omani culture which is distinguished by friendship to all and openness to others.
Azza al Hinai, a translator at the Omani Studies Journal at the Ministry of Heritage and Tourism and a participant in the Sultanate of Oman’s pavilion, said that the Ayn Platform highlights the government’s digital transformation efforts targeting diverse fields and segments of society.
The diversity of audiobooks and digital content contributes to spreading Omani knowledge and intellectual output more broadly than the conventional methods.
Intisar al Maskari, an administrative affairs researcher at the Ministry of Culture, Sports and Youth and a participant in the Sultanate of Oman’s pavilion, said that the Ayn Platform’s content spans various categories and is easily accessible to a wide audience both inside and outside Oman.
