The Asia Pacific Institute of Digital Marketing (APIDM) launched its groundbreaking AI Proficiency for Business Professionals Programme at BMICH, Colombo.
This initiative marks a milestone in Sri Lanka's digital transformation journey, empowering leaders, executives and entrepreneurs to harness AI for business growth, innovation and responsible leadership.
Unlike technical AI courses, this programme is designed to bridge the gap between artificial intelligence and business decision-making, equipping professionals with practical skills to integrate AI into strategy, operations, and day-to-day workflows. It is tailored for non-technical professionals, giving them the confidence and capability to lead AI-driven change within their organizations.
The programme has been developed with clear objectives: to equip professionals with a strong understanding of AI concepts and trends, enable effective decision-making through AI-driven insights, enhance productivity and efficiency with AI-powered tools, foster innovation to address business challenges, and ultimately create future-ready leaders who can guide organizations in the AI era.
APIDM Co-Founder and CEO Amitha Amarasinghe said; "At APIDM, our mission has always been to prepare professionals for the future of work. With the launch of this program, we are taking the next big step, enabling Sri Lanka's workforce to thrive in an AI-driven economy. This initiative is not just about technology adoption; it's about creating future-ready leaders who can drive meaningful transformation for businesses and society."
Program Director Shanaka Pramod AI Proficiency for Business Professionals Programme stated; "AI is no longer a distant future, it is the present. Through this program, our goal is to demystify AI for business professionals, empowering them to make better decisions, optimize workflows, and unlock innovation without needing a technical background."
The AI Proficiency for Business Professionals Programme is delivered through online interactive learning with practical sessions, expert-led lectures, real-world case studies, peer discussions, and applied exercises. Its phased structure covers fundamentals of AI, applied AI for business and AI leadership and strategy, ensuring participants move from understanding concepts to applying tools and finally leading AI adoption within their organizations.
Designed for business leaders, mid-to-senior managers, entrepreneurs, and professionals across sectors such as banking, insurance, real estate, travel, and education, the program addresses the urgent need for organizations to adapt to rapid advancements in AI.The programme also forms the first stage of the APIDM AI Business Acceleration Series, a progressive three-level journey that includes the AI Business Innovator and Strategic AI Business Leader tracks, reinforcing APIDM's commitment to building a digitally empowered workforce that can transform both businesses and society in the AI-powered era.
