In a landmark move that underscores its enduring commitment to Omani sports and national pride, Omantel has announced the signing of a new strategic partnership agreement with the Oman Football Association. Under this agreement, Omantel becomes the exclusive sponsor of His Majesty’s Cup and main sponsor of the Sultanate’s first national football team.
This two-year agreement builds on a legacy of collaboration that began in 2008, when Omantel first sponsored the national team and played a pivotal role in its Gulf Cup victory in 2009. During this partnership, Omantel became the title sponsor of the professional league, which has proudly carried the name “Omantel League”. This long-standing partnership has significantly contributed to the growth of the domestic league, the development of team performance, and the elevation of Omani football on regional and continental stages.
Through this renewed agreement, Omantel reaffirms its role as a strategic enabler of Omani football and sports. Omantel will provide an exclusive sponsorship for His Majesty the Sultan’s Cup Football Championship and continue support for the national team’s official matches and activities. In addition to financial backing, Omantel will offer advanced logistical and technical support to enhance team readiness and performance in international competitions - reflecting the deep cultural significance of football among Omani fans.
Commenting on the partnership, Samy bin Ahmed Al Ghassany, Acting CEO of Omantel, stated, “Supporting Omani sports is a core part of our national responsibility as the leading telecom and technology provider in the Sultanate. Investing in youth through sponsorship of His Majesty’s Cup and the national team is a natural extension of our vision to empower future generations and strengthen national identity through sport”.
He added that this initiative aligns with Omantel’s broader commitment to building a vibrant, inclusive, and digitally empowered society, entirely in line with the objectives of Oman Vision 2040, which places sports at the heart of human and social development. “Our support goes beyond financial contributions. We’re delivering smart connectivity solutions, digital platforms, and fan engagement technologies that elevate the spectator experience, foster community interaction, and preserve the patriotic spirit of Omani sports.”
On its part, Sayyid Sulaiman bin Hamoud al Busaidi, Chairman of the Oman Football Association expressed his deep appreciation for this renewed partnership, stressing that it represents a fundamental pillar of the journey of both national teams and local tournaments, and increases the level of competitiveness and sustainability within the local sports scene. OFA also appreciated the great role played by Omantel in supporting national trends and promoting the march of sports in line with the objectives of Oman's Vision 2040 towards a vibrant society, a diversified economy, and an advanced sports sector that keeps pace with international standards.
Omantel believes that sport is a universal language, one that unites communities, nurtures belonging, and unlocks the creative potential of youth. Through this partnership, the company aims to be a true catalyst in the evolution of Oman’s sports ecosystem, supporting talent development, empowering national competencies, and delivering a digital infrastructure that meets the aspirations of the next generation.
Source: Omantel Press Release
