ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, has unveiled its Multi-Screen AI Video Solution at IBC2025. By deeply integrating core technologies including AI, cloud computing, big data, and advanced video processing, ZTE empowers operators to build next-generation video service platforms that are intelligent, converged, and scenario-driven, accelerating the intelligent transformation of video services.
Designed for unparalleled flexibility, ZTE's solution intelligently breaks down barriers between screens, enabling a truly ubiquitous video experience across diverse scenarios, from home and mobile environments to public spaces. It redefines content consumption by allowing content to flow seamlessly across screens. This innovative approach delivers multi-terminal collaboration, a unified interaction experience, centralized service management, intelligent content recommendations, and a truly immersive viewing journey.
In a significant leap for user interaction, the solution deploys a digital human AI assistant across large, medium, and small screens, delivering human-like conversational experiences. The AI assistant supports multi-turn continuous dialogue, wake-word-free responses, and fuzzy semantic understanding. Users can effortlessly interact with this AI assistant through various devices including voice remotes, smart speakers, and smartphones, enjoying an all-scenario intelligent interaction experience.
The solution introduces two innovations in content discovery. First, scenario-based search enables users to precisely locate content based on specific details such as actors, lines, or synopsis, overcoming the limitations of traditional tag-based search. Second, context-aware recommendations allow the AI assistant to push content that matches user emotions and needs. For example, when a user says, "I'm not feeling well today; I want to watch a movie that can lift my mood," the assistant instantly responds with appropriate suggestions, transforming content discovery into a truly empathetic experience.
The solution stands out for two core strengths. Firstly, its full-scenario coverage supports IPTV, OTT TV, and mobile video, to meet users' needs across different environments. Secondly, multi-screen AI collaborative experience enables seamless switching and linkage of content and interaction across screens, greatly enhancing user convenience and immersion.
At IBC2025, ZTE proudly showcased this transformative video solution alongside other innovative offerings, including its Smart Home Solution and TrueMeetHub. These exhibits attracted significant attention from global operators, media organizations, and industry partners. ZTE affirmed its commitment to increasing R&D investment in the integration of AI and video, working closely with global partners to drive the intelligent upgrade of the video industry, and help operators achieve high-quality, sustainable development.
