AT&T will offer the latest iPhone generation, and the latest Apple Watch lineup. All four iPhone models — iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max — feature the Center Stage front camera for next level selfies, 48MP Fusion camera systems, the latest-generation chips for incredible performance, and fantastic all-day battery life. The beautiful new designs are even more durable and offer 3x better scratch resistance thanks to Ceramic Shield 2. Apple Watch Series 11 offers hypertension notifications and sleep score, along with up to 24 hours of battery life and a display that’s 2x more scratch-resistant, while Apple Watch Ultra 3 brings satellite communications including Emergency SOS via satellite, Messages via satellite and Find My via satellite, 42-hour battery life, and powerful new health insights.
Customers will be able to pre-order the latest iPhone models on Friday, Sept. 12, with availability beginning Friday, Sept. 19. The new Apple Watch lineup is available for customers to pre-order Friday, Sept. 12 with full availability beginning Friday, Sept 19. For complete pricing and availability details, please visit att.com.
A Bold New Era of iPhone, Powered by AT&T
AT&T was the original home of the iPhone, and nearly two decades later we’re still setting the pace. Customers told us what matters most – the best iPhone deals for everyone, without being forced onto the most expensive plan. Done. That’s why AT&T is giving new and existing customers the freedom to choose from any of our best unlimited plans and still score our best deals on iPhone – including iPhone 17 Pro on us2. Pre-orders begin Friday, Sept. 12 through att.com, myAT&T app, and AT&T retail stores, with devices hitting shelves nationwide Sept. 19.
New iPhone Deals: New and Existing Customers with Eligible iPhone Trade-In, Any Condition.
iPhone 17 Pro on us, up to $1,100 OFF2 – that’s $0.00
iPhone 17 Pro Max up to $1,100 OFF2
iPhone 17 on us, or up to $830 OFF3 – that’s $0.00
iPhone Air up to $830 OFF3
Apple Watch Deals:
Apple Watch Series 11, Apple Watch SE 3 and Apple Watch Ultra 3 – Buy one, get $300 OFF on second
The AT&T Difference
There are imitators and pretenders, but only AT&T delivers on all fronts, including:
The nation’s fastest, most reliable wireless network with the best call performance5
Get the flexibility to upgrade every year when you add AT&T Next Up Anytime6
Upgrade early without worrying about the remaining balance of your installment plan
iPhone deals for everyone – new and existing customers alike
The AT&T Guarantee: wireless and fiber customers get the connectivity they depend on, the deals they want, and the prompt, friendly service they deserve. All guaranteed, or we make it right1
It’s all part of giving our customers the very best experience, which is why it’s a good call to choose AT&T
Additional Offers
Business Customers: New and existing AT&T Business customers can also take advantage of the above deals on the latest iPhone models! Plus, business customers can save up to $100 on their new iPhone when purchasing on a two-year agreement.7 Business customers can also complement a new device with business-certified accessories and take advantage of our Trade-in Program to save even more as they upgrade.
FirstNet Ready: Since the new iPhone models are FirstNet Ready®, first responders will have truly dedicated coverage and capacity when they need it and unique benefits like always-on priority and preemption – helping them save lives and protect their communities no matter the emergency. Individual first responders can subscribe to FirstNet at their local AT&T store, and save 25% for their family members on the AT&T commercial network.8
The latest iPhone models
iPhone 17 is packed with features users will enjoy every day, including the Center Stage front camera for next level selfies, a fantastic 48MP Dual Fusion camera system, a bigger and brighter display with ProMotion up to 120Hz, and the new Ceramic Shield 2 with 3x better scratch resistance. iPhone 17 is available in five beautiful colors: black, lavender, mist blue, sage, and white.
The all-new iPhone Air is the thinnest iPhone ever made and more durable than any previous iPhone, delivering pro performance, amazing new 48MP Fusion camera system, and fantastic all-day battery life. The breakthrough design is only possible with Apple silicon. With the most Apple-designed chips in an iPhone — the powerhouse A19 Pro, N1, and C1X — iPhone Air is the most power-efficient iPhone ever made. iPhone Air is available in space black, cloud white, light gold, and sky blue.
iPhone 17 Pro and iPhone 17 Pro Max are the most powerful Pro models ever. With a striking new design powered by the A19 Pro chip, they feature the best-ever performance, battery life, and camera systems in an iPhone. That includes three 48MP Fusion camera system and pro-level video features — these are the first smartphones to support ProRes RAW and genlock, a technique used to precisely synchronize video across multiple cameras and inputs. Both models are available in cosmic orange, deep blue, and silver.
iPhone Air features an eSIM-only design that helps make it unbelievably thin and light while still delivering all-day battery life.9 iPhone 17 Pro models are now eSIM-only as well, enabling a larger battery and up to 39 hours of video playback—two hours longer than before.9 With eSIM, users can quickly activate service, store multiple plans on one device, and enjoy greater flexibility, convenience, security, and seamless connectivity— especially when traveling. AT&T supports eSIM Quick Transfer, making it easy to move your number to a new iPhone, and with eSIM Carrier Activation, AT&T can digitally assign your eSIM directly to your iPhone. iOS 26 elevates the iPhone experience with a beautiful new design, powerful Apple Intelligence capabilities,10 and meaningful improvements to the apps users rely on every day.
The new Apple Watch lineup
Apple Watch Series 11 is the ultimate health and fitness companion, empowering users with notifications for signs of chronic high blood pressure — also known as hypertension — plus new insights into sleep quality with sleep score, adding to the robust suite of health features included in the device. It brings up to 24 hours of battery life and Ion-X glass that’s 2x more scratch-resistant and 5G cellular capabilities, all in its thinnest and most comfortable design.
Apple Watch Ultra 3, the most advanced Apple Watch, seamlessly shifts between a powerful sports watch, an elegant smartwatch, and a comprehensive health companion. Designed to keep users more connected and safer wherever they are with built-in satellite communications, it allows users to text emergency services, message friends and family, and share their location all while they’re off the grid. It features the most accurate GPS in a sports watch and up to 42 hours of battery life — with up to 72 hours in Low Power Mode.
Apple Watch Series 11 is available in aluminum — including a new space gray, as well as jet black, rose gold, and silver — and also in polished titanium in natural, gold, and slate. Apple Watch Ultra 3 is available in natural or black titanium.
Source: https://about.att.com/story/2025/iphone-17-lineup.html
