As streaming and over-the-top (OTT) video consumption continue to surge, driven particularly by large-scale live sports events and videogame downloads, the demands on content providers, ISPs, and the network infrastructure have never been greater.
To meet these growing demands, Netskrt Systems and Lumen Technologies announced a new partnership in which Lumen will provide Netskrt with dynamic Edge Bare Metal (EBM) dynamic capacity to support Netskrt’s rapidly expanding requirements on a multi-national scale.
According to eMarketer, digital platforms have already surpassed traditional linear TV for live sports viewership in the U.S., with 127 million Americans expected to stream live sports online by 2027. At the same time, according to MarkWide Research, rising consumer expectations for 4K and 8K streaming quality, are driving exponential growth in traffic volume, straining traditional delivery models and ISP networks alike.
Lumen’s edge network offers <5ms latency and direct connectivity to major cloud providers and enterprise locations. Paired with Netskrt, the partnership will help transform the economics and performance of live OTT video delivery.
Many traditional content delivery systems used by streaming platforms are struggling to keep pace, lacking the dynamic scalability required. At the same time, ISPs, which shoulder the full burden of delivering this growing traffic into subscriber households, are grappling with unprecedented capacity demands.
By intelligently allocating resources in a content-aware manner, Netskrt improves the economics for streaming platforms while also easing critical pressures on ISP networks.
Ashley Haynes-Gaspar, EVP and Chief Revenue Officer at Lumen
Together, we’re meeting the market’s demand for flexible, scalable delivery that can meet the moment – whether it’s live sports, retail media, or interactive events. Lumen’s powerful Edge network acts as an extension of Netskrt workflows, enabling high-performance experiences without legacy bottlenecks. It’s a smarter, more direct distribution model for the next era of streaming.
Siegfried Luft, Cofounder and CEO of Netskrt
Partnering with Lumen gives us the multinational depth and agility we need to expand our support for streaming video platforms worldwide. Together we’re addressing one of the most critical challenges facing the industry: how to reliably and efficiently deliver massive volumes of live video to consumers everywhere.
