In the early hours of July 9 Warner Bros. Discovery’s streaming service reverted to the HBO Max brand.
The move follows the initial rebranding as Max, which was brought to an end by executives on May 14. Other than a plan to make the move to the summer there had been no advanced signalling of the exact date, which will still take a short while to work its way through the system.
We do know that the icon on the streamer’s apps has already changed in those territories where HBO Max is available.
HBO Max encompasses entertainment brands such as HBO, Warner Bros, Max Originals, DC, Harry Potter, and iconic series such as Friends and The Big Bang Theory.
There is also a new version of the logo, an embossed typeface further cementing the link with the heritage HBO brand.
HBO Max says it is on course for 150 million subscribers by the end of 2026, by when it is expected the UK to have been included in the total.
Source: https://www.broadbandtvnews.com/2025/07/09/max-makes-transition-to-hbo-max/
