Viaplay Group and Czech media leader Prima Group have agreed a long-term partnership that will bring Viaplay Select to the Czech Republic via streaming platform prima+.
Starting 1 July prima+ will feature the Viaplay Select content offering, a curated selection of series, films and documentaries, with more than 200 hours available during the first year – the majority being first-run premieres in the market. In addition to streaming on prima+, selected Viaplay titles will also be broadcast on Prima’s Group’s linear channels.
The multi-year agreement further supports the growth of prima+’s subscription offering and positions it as the Czech Republic’s home of top-tier Nordic and European entertainment.
The launch extends Viaplay Select’s international reach to over 30 markets. It has recently signed agreements with partners including Pickbox (Adria region), DMD (Latin America), Canal+ (Netherlands), Magenta (Germany), and Crave (Canada).
Vanda Rapti, EVP Viaplay Select & Content Distribution at Viaplay Group said: “This collaboration reflects our commitment to continue offering distinctive, high-quality storytelling that strengthens our partners’ offering in multiple markets across the world. Prima Group is the perfect partner as they are best placed to maximise the value of our strengths, both on their growing SVOD platform prima+ and on satisfying the needs of their linear channels with Viaplay Select’s diverse and premium content.”
Alex Ruzek, Programme Director of Prima Group added: “Viaplay is renowned for setting a new standard in Nordic and European storytelling, and this partnership allows us to offer our audience even more of the high-quality, exclusive content they’re looking for. It’s a powerful step forward as we strengthen our premium international offer and continue to expand prima+.”
Prima Group is looking to consolidate its position in the Czech Republic following the launch of Oneplay, created out of the merger of Voyo and O2 TV.
Source: https://www.broadbandtvnews.com/2025/06/12/viaplay-select-launches-on-prima-in-czech-republic/
