Industry Updates

'SAMENA Daily' - News

Viaplay launches as add-on Prime Video channel in the US

The Viaplay channel is now available as an-add on subscription on Amazon’s Prime Video Channels in the United States.

Following a 7-day free trial, subscribers will pay $5.99 a month for the service, which offers a mix of Scandinavian series and films.

In February, Viaplay closed its own app and direct to consumer streaming service in the United States and Canada. Its international distribution strategy now centres around building local partnerships.

Vanda Rapti, Viaplay Group EVP Viaplay Select & Content Distribution: “We’re thrilled to increase the Viaplay subscription channel’s distribution in the United States. This shows the universal appeal of high-quality Nordic and European content and will make these titles more accessible to viewers across the United States than ever before”.

The Viaplay subscription channel is already available in North America through partner platforms such as Comcast Xfinity, The Roku Channel and Xumo.

Viaplay’s US content includes crime drama, young adult series and documentaries.