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Proximus releases Proximus+ app as digital companion

Belgian operator Proximus is migrating its customers to a new app that it intends will cover all of its digital services.

Proximus+ is the successor to MyProximus, which currently has over 1 million users.

Telecom services remain at the centre of the new app, allowing customers to check details on their products, Wi-Fi experience, usage and bills, or to use the Proximus Assistant for customized support.

Additionally, Proximus+ offers quick access to other services and applications from the Proximus universe, such as Pickx, Doktr and Banx. The loyalty program Enjoy! Is also included.

Its possible to find out about events taking place in the community, book train tickets or check energy consumption.

“Proximus+ has all it takes to make our customers’ daily life easier by fully leveraging the digital opportunities available,” explains Jim Casteele, consumer market lead, Proximus. “The focus isn’t only on telecom interactions: we also address many other aspects of their daily lives, working closely with local and international players. In doing so, we want to become the digital companion of our users. I am therefore very proud of this release, a bold move that puts us ahead of other telecom companies and enables us to rival with the most prominent digital brands in our country.”

Before its release, the Proximus+ app underwent extensive testing by nearly 40,000 testers to ensure a seamless customer experience and to incorporate user feedback from the outset.

MyProximus users will receive an update replacing the current app with the new Proximus+ app, which will be pushed in a number of waves. It will also be available in the Apple App Store and Android Play Store.