ITVX has surpassed its full-year 2025 streaming total in ten months, reaching 3.6 billion streams on 30 October as drama, soaps and an expanded FAST offering supported growth.
The service recorded 358 million streams in October, up 33% year-on-year and its strongest October to date. ITV said this was its largest year-on-year monthly increase in 2026 outside the World Cup months.
ITVX expanded its portfolio of pop-up FAST channels to 20 during October, adding a dedicated film channel and services featuring Classic Coronation Street and Thunderbirds. These joined channels built around titles including Love Island and Vera, alongside crime drama and comedy.
ITV reported a 31% year-on-year increase in FAST viewing following the additions. Within two weeks of launch, Classic Corrie had become the fifth most-watched channel in the portfolio, behind Midsomer Murders, Vera, The Chase and TOWIE.
Drama was the largest contributor to October streaming, generating 112 million streams, up 37%. It was the fourth month this year in which the genre exceeded 100 million streams, compared with two months in 2025. Leading titles included Winter, The Blame, Adultery and The Party.
Soaps contributed a further 61 million streams, an increase of 38% year-on-year.
Big Brother was October’s most-streamed programme, attracting more than 30 million streams during the month. Across the series and its Group Chat spin-off, the total reached 53 million, up 20 million on last year’s series.
November’s programming includes the return of I’m A Celebrity… Get Me Out of Here! and Northern Hemisphere Nations Championship rugby.
