Etisalat Egypt (previously known as e&) has become the first operator in Egypt to partner with Salesforce, in a bid to give local businesses access to the technology giant’s solutions.
As a result, e& will offer Salesforce products, including Pro Suite and Slack, helping businesses bring the platforms into their existing systems and day-to-day operations.
The partnership brings together Salesforce’s technology and E&’s local market knowledge, with the aim of making advanced digital tools more accessible and practical for businesses across Egypt.
Cmmenting on the partnership, Sherif El Khouly, Chief Business Officer at Etisalat Egypt, said: “This partnership marks an important step in expanding the digital solutions we offer to businesses across Egypt. By combining Salesforce’s global CRM expertise with etisalat business’s local market knowledge, we are making advanced digital capabilities more accessible, helping businesses strengthen customer relationships, improve operations, and support sustainable growth.”
Amr Fathy, Chief Technology and Information Officer at Etisalat Egypt, added: “This partnership is not limited to providing access to technology; it also empowers businesses to turn data and artificial intelligence into tangible value for their operations. By combining Salesforce’s capabilities with our expertise in systems integration, implementation, and technical support, we help businesses integrate these solutions with their systems and processes, enhancing operational efficiency, improving customer experience, and supporting business growth.”
Mohamed Al Khotani, Senior Vice President and General Manager, Middle East at Salesforce, concluded: “We are pleased to collaborate with etisalat business, whose strong presence and deep understanding of the Egyptian market make it the right partner to bring Salesforce solutions closer to businesses across Egypt. Egypt is one of the most promising markets in the region, and together we will help businesses harness CRM, data, and AI to build stronger customer relationships and achieve sustainable growth. With a trusted local partner supporting them at every step, companies of every size can move faster from adopting technology to seeing real results.”
