BT is launching a new BT TV proposition on October 15, bringing live television, streaming and premium content together with its broadband services.
The launch completes BT’s consumer offering across broadband, television and mobile and is being positioned as a simpler way for customers to manage an increasingly fragmented mix of TV services and subscriptions. It follows a period where BT had effectively withdrawn its name as a consumer brand in favour of EE. As of today the TV service is once again being marketed under the BT label and comes as rival Vodafone also launches a TV service.
Customers will have a choice of two viewing devices. The BT TV Box Pro combines streaming with traditional TV functionality, including pausing and rewinding live television and the ability to record more than 600 hours of programming.
The smaller BT TV Box Edge is aimed at customers who favour streaming, providing access to on-demand and catch-up services and the ability to save favourite programmes.
Both are supported by a unified search designed to help viewers find content across multiple services.
BT says the service differentiates itself by combining live sport, live television and streaming within a single proposition, while allowing customers to choose between a recording-based or streaming-focused experience.
“Finding something great to watch shouldn’t mean navigating a maze of apps, subscriptions and devices,” said Luciano Oliveira, Managing Director Products, Consumer, BT.
“We’ve designed BT TV to bring customers’ entertainment and sport together, making it easier to find what they love, and giving them the freedom to watch live, record their favourites and catch-up when it suits them.”
The launch comes as BT positions its broadband network at the centre of its television proposition, reflecting the continuing shift of UK viewing towards IP-delivered services.
Source: https://www.broadbandtvnews.com/2026/10/02/bt-tv-to-launch-on-october-15/
