Sunrise is evaluating a comprehensive realignment of its operating model in order to anticipate emerging market and technology developments and sustainably strengthen its operational execution capabilities and market position.
Through a multi-year, comprehensive transformation, Sunrise intends to align its resources and capabilities even more closely with customer experience and loyalty, its high-performance network and the reliability and quality of its operating services. Growth opportunities and innovations are to be initiated more easily, developed more rapidly and implemented at scale in order to anticipate changes in customer needs and consumer behaviour at an early stage.
The transformation programme under review will also have an impact on the company’s structural cost base, with substantial cost savings to be achieved in the medium term. In the first phase, in addition to a systematic review of supplier contracts, a potential reduction of up to 450 full-time positions is also being evaluated.
Sunrise will conduct a consultation process regarding the potential workforce reduction with the employee representatives and the syndicom trade union in the fourth quarter of 2026, as soon as the legally required information is available.
Employees in shops, sales and customer service are to be largely excluded from any potential workforce reduction, while apprentices are to be excluded entirely.
Once the evaluation has been completed, Sunrise will announce further information about the planned transformation programme.
This ad hoc announcement contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including projected financial and operating data, such as Sunrise’s growth and other strategies, future growth prospects and anticipated measures to achieve growth, Sunrise’s expectations, plans and opportunities, including, amongst other things, those relating to new product and service offerings, capital expenditure levels and phasing, cost optimization initiatives, artificial intelligence-related products, services and partnerships, which remain subject to technological development and customer adoption and the associated expected timeframe and potential benefits thereof, ongoing operational efficiency improvements, the macroeconomic environment, as well as other information and statements that are not historical facts.
