Dotscreen has developed the connected TV applications for CMA Media's new RMC+ streaming service, giving the platform distribution across around 20 device environments, including France's four major telecom operators, connected TVs, Apple TV and Android TV.
RMC+ replaces RMC BFM Play and consolidates CMA Media's television channels, digital media brand Brut, 10 FAST channels and on-demand programming within a single streaming service.
Following a competitive tender, Dotscreen was selected to redevelop CMA Media's TV applications and will continue maintaining and developing the apps under a multi-year agreement.
RMC+ launches across major French operator platforms
RMC+ has launched on set-top boxes from Orange, SFR, Free and Bouygues Telecom, giving the service access to customers across France's four major telecom operators.
The platform is also available on connected TVs from Samsung, Hisense and LG, alongside Apple TV and Android TV.
Dotscreen said it developed and deployed the applications across approximately 20 environments during an 18-month project.
Supporting that range of platforms requires adapting the streaming experience to different device generations and technology environments while maintaining a consistent service for viewers.
RMC+ consolidates CMA Media content
The new platform brings several parts of CMA Media's content portfolio into a common streaming destination.
RMC+ combines the group's television channels with content from Brut, 10 FAST channels and an on-demand catalogue.
It succeeds RMC BFM Play as CMA Media develops a broader streaming proposition spanning linear television, free ad-supported streaming channels and on-demand viewing.
The source does not provide subscriber or user targets, pricing details or audience figures for the new service.
Common technology base supports hyperdistribution strategy
CMA Media is positioning the broad device rollout as part of what it describes as a "hyperdistribution" strategy.
Franck Vêtu, Chief Technical Officer of RMC+, said the technology foundation is designed to keep pace with changes in how audiences consume content.
The strategy gives RMC+ distribution across both newer connected TV ecosystems and established operator set-top boxes from launch rather than requiring audiences to adopt a specific device or platform.
Dotscreen's multi-year agreement also means the company will remain responsible for maintaining and developing the applications after the initial deployment.
Legacy and newer platforms supported together
The breadth of the deployment is significant because television streaming remains fragmented across device manufacturers, operating systems and operator-controlled environments.
A streaming provider seeking broad reach can need to maintain applications across smart TVs, streaming devices and multiple generations of telecom operator set-top boxes.
Dotscreen's work provides CMA Media with a common technology foundation for managing that complexity while allowing RMC+ to maintain a presence across around 20 environments.
The source does not disclose the financial value or duration of the multi-year agreement beyond describing it as a continuing maintenance and development relationship.
Why this matters
RMC+'s rollout demonstrates how connected TV distribution is increasingly becoming as important as the streaming service itself.
CMA Media is not relying solely on standalone mobile or web applications. By launching across Orange, SFR, Free and Bouygues Telecom alongside major connected TV platforms, RMC+ is placing its content directly within environments where French audiences already consume television.
Combining traditional channels, Brut, FAST services and on-demand programming also reflects the continued convergence of linear and streaming television within a single user experience.
Source: MEA Tech Watch Press Reporter
