W-Sport has launched a direct-to-consumer streaming app dedicated to women’s sport.
W-Sport Player is available on desktop, iOS and Android in selected territories across Europe, Asia and Africa. The service brings together live events, on-demand coverage, highlights, original programming and documentaries.
Subscriptions are priced from $2.99 per month or $20 annually. W-Sport says subscribers will have access to up to 10 live events a week, with live and catch-up viewing available.
The launch coincides with a summer schedule covering international baseball, softball, cricket and equestrian, with women’s football competitions set to return later in the year. Rights listed for the platform include the Barclays Women’s Super League, Frauen-Bundesliga and DFB Pokal, Serie A Women, Coppa Italia and SuperCoppa, Gainbridge Super League and OBOS Damallsvenskan.
The service also features netball, athletics, cycling, sailing, triathlon and other sports, alongside documentary content.
Kelly Butler, co-founder and CEO of W-Sport, said: “Women’s sport has never had more momentum, and fans increasingly expect to watch whenever and wherever they choose. W-Sport Player allows us to connect directly with audiences around the world and is another important step in our mission because women’s sport is our only priority.”
W-Sport worked with South African OTT specialist Discover Digital to develop the app.
The launch adds a DTC offer to W-Sport’s existing channel distribution. The company says it operates in more than 70 countries and reaches over 40 million households through broadcast partners across Europe, Asia, Africa and the Middle East.
Source: https://www.broadbandtvnews.com/2026/07/17/w-sport-launches-streaming-app/
