TF1 says its landmark distribution partnership with Netflix has exceeded expectations less than three weeks after launch, with audience goals originally set for 18 months already achieved.
The broadcaster says TF1+ reached a record 8.3 million daily streamers on 25 June, helped by the Koh Lanta final, the launch of Secret Story and the success of Good American Family. Daily streaming audiences during launch week were up 16% on the previous week, with particularly strong growth among 15 to 34-year-olds.
TF1 also says its programmes are already appearing in Netflix’s most-watched lists, while advertising performance across Netflix is matching the levels achieved on TF1+ with strong viewer acceptance of the ad-supported format.
The companies say the technical integration has been completed successfully, with all eligible content available from launch and seamless ad delivery across platforms.
TF1 Group CEO Rodolphe Belmer said: “Our audience targets, set for an 18-month horizon, have been reached in less than three weeks. This launch confirms the relevance of this unprecedented partnership and the public’s appetite for our content.”
The agreement, announced earlier this year, is the first worldwide partnership of its kind, making TF1’s live channels and on-demand content available directly within Netflix in France.
