Fox Corporation has agreed to acquire Roku in a deal valued at approximately $12.5 billion, bringing together one of the largest television content owners in the US with a major connected TV platform.
The transaction marks one of the most significant moves in the streaming and connected TV sector in recent years and gives Fox direct access to Roku’s operating system, advertising technology and audience reach.
Roku has more than 90 million active accounts and powers smart TVs and streaming devices across North America and several international markets. The company has become a key gateway for streaming services and advertisers, generating much of its revenue through advertising, platform distribution and content partnerships.
Fox said the acquisition would strengthen its direct relationship with consumers and advertisers while creating new opportunities across streaming, free ad-supported television (FAST), sports and digital advertising.
The deal also gives Fox greater control over content distribution at a time when media companies are increasingly seeking ownership of both programming and the platforms through which viewers access it.
The acquisition would significantly expand Fox’s streaming footprint beyond its existing portfolio. The company already owns the free ad-supported streaming service Tubi, which has become one of the largest FAST platforms in the United States, alongside the recently launched Fox One direct-to-consumer service. Fox also operates a growing portfolio of FAST channels spanning news, sport and entertainment.
Industry analysts said the acquisition reflects the growing strategic importance of operating systems and aggregation platforms as the television market continues to shift from traditional pay TV to streaming.
The transaction is expected to face regulatory scrutiny in the United States, with authorities likely to examine the impact on competition in connected TV advertising, content distribution and streaming aggregation.
The acquisition follows a period of speculation about Roku’s future, with investors and analysts questioning whether the company could remain independent as larger media and technology groups seek greater scale in streaming and advertising.
Fox said Roku will continue to operate as a standalone platform while benefiting from Fox’s content portfolio, advertising relationships and financial resources.
The deal is expected to close later this year, subject to shareholder approval and customary regulatory clearances.
Source: https://www.broadbandtvnews.com/2026/06/15/fox-to-acquire-roku-in-12-5bn-deal/
