SPI International is to rebrand FilmBox across its linear channel portfolio and streaming service from June 10.
The refresh introduces new channel names, logos – with a nod to parent CANA+ – audiovisual identities and a clearer content strategy across the FilmBox portfolio.
The new line-up will include FILMBOX+ One, FILMBOX+ Love & Crime, FILMBOX+ Hits, FILMBOX+ Emotion, FILMBOX+ Action, FILMBOX+ Comedy and FILMBOX+ Festival.
The FilmBox streaming service will be renamed FILMBOX+ Stream and will offer curated collections, a content library and live TV channels through the new domain filmboxplus.stream.
SPI said the rebrand is designed to give each channel and service a clearer identity, with distinct positioning based on audience preferences.
Patrycja Gałązka-Struzik, chief marketing and digital officer at SPI International, said FilmBox remains “a cornerstone” of the company’s international portfolio, particularly across Central and Eastern Europe and the Balkans.
The channels will continue to be distributed through cable and satellite operators in more than 40 countries.
Source: https://www.broadbandtvnews.com/2026/05/13/filmbox-to-rebrand-linear-channels-and-streaming-service/
