A San Francisco Bay Area fiber internet provider has chosen North Texas to rollout a new national expansion, marking the latest addition to the region’s ongoing fiber technology infrastructure rush.
Sonic Fiber Internet, a company founded in 1994 and based in Santa Rosa, Calif., is expanding into the Dallas area, the company announced Thursday. It will also expand into greater Los Angeles. The two new metro regions represent the first time the provider is moving outside of its core Bay Area market.
In an interview, Stephen Bradley, Sonic's vice president, said the company chose to enter North Texas after years of market research determined the region was ripe for a new provider.
"For a region that's become kind of a major hot landing spot for companies and remote workers, the quality and cost of connectivity is increasingly a real business and quality of life issue," Bradley said.
Sonic's fiber service is already available in areas of University Park, Highland Park, Deep Ellum, Historic South Dallas, Old East Dallas, Lower Greenville, Lakewood and Fair Park, Bradley said. The company also plans to keep expanding its infrastructure throughout the region for the remainder of 2026, he added.
The company is entering a crowded marketplace: The Dallas area is already served by home internet providers including AT&T, Spectrum, Verizon, T-Mobile and Viasat, with some companies also offering high-speed fiber connections, which transmit data using light signals across cables instead of relying on copper wires. Sonic, however, claims to offer a faster service — up to 10 Gigabits per second, a speed considered ultrafast for home users — at a highly competitive price.
"No installation fees. It's $40 a month for internet," Bradley said. "And 10 Gigabit symmetric [connection] is the fastest you'll see in Dallas."
Sonic's entry comes as fiber internet, which transmits data across high-speed fiber-optic cables instead of copper wire, has been gaining prominence more broadly in telecom-heavy Dallas: In February, local corporate giant AT&T — which is making its own major fiber push — finalized a $6 billion deal to acquire fiber assets from the Louisiana-based telecom company Lumen. Early this year, Verizon closed its $20 billion acquisition of the Dallas-based fiber internet company Frontier, and last fall another Dallas-based company, Gigabit Fiber, which operates networks serving dozens of data centers, secured a majority investment from a New York private equity firm.
The technology was originally developed in the 1970s and has been gaining traction for home and business use over the past decade or so.
