United Group has selected Intracom Telecom to upgrade its network as it looks to capture growing enterprise connectivity demand across its southeastern European footprint.
The operator group, which runs the Nova brand, will deploy Intracom Telecom’s WiBAS G5 Smart and WiBAS G5 GigaConnect fixed wireless access platforms to deliver high-speed connectivity to business customers using 5G mmWave spectrum in the 26.5–27.5 GHz band. The high-capacity frequencies are seen as key for operators targeting multi-gigabit speeds and ultra-low latency services.
Nova has been stepping up investment in its infrastructure to strengthen its B2B broadband offering, particularly in urban areas where demand for reliable, high-capacity connectivity continues to rise.
United Group and Intracom Telecom have worked together since 2021, when the two signed a multi-year network modernisation programme in Greece aimed at expanding coverage and capacity across major metropolitan areas serving thousands of enterprise customers.
Intracom Telecom said the latest deployment will support Nova’s ambition to build a high-capacity enterprise connectivity network, while Nova highlighted the role of the upgrade in delivering faster and more resilient services to business users as digitalisation accelerates across the region.
More broadly, the move reflects a wider shift among operators towards enterprise and B2B services as digitalisation accelerates across industries. As connectivity becomes critical to unlocking new revenue streams, businesses are investing heavily in digital infrastructure to support cloud adoption, automation and data-driven operations. According to the GSMA, enterprises are expected to spend around 10% of their revenues on digital transformation through to 2030, underlining why high-capacity, low-latency networks are becoming central to operators’ growth strategies.
