ASUS recently hosted Expert Connect, an AI-driven workspace event that highlighted the company’s ExpertBook lineup. Select end-users from the healthcare, BFSI, education, and enterprise sectors attended the event, held at Topgolf Dubai. The guests had the opportunity to experience the latest product offerings from ASUS, including a preview of the 2026 lineup. The venue provided a relaxed yet professional environment, allowing attendees to network while engaging with the products.
“ASUS Expert Connect was held to engage with our target audience and show them how our devices can streamline their workflows for better efficiency. We were able to share the benefits of our latest commercial offerings and a preview of our next generation of products we plan to launch in 2026,” said Tolga Özdil, Regional Commercial Director, Middle East, Turkey & Africa (META) at ASUS. “Topgolf Dubai was the perfect venue for this as it offered a fun yet professional atmosphere.”
The event focused on shifting interest beyond device specifications to the real value delivered by the ExpertBook lineup. End-users explored various use cases through hands-on product demonstrations and business-focused sessions. The initiative aimed to raise awareness of ASUS’s commercial devices while gathering feedback to shape future campaigns and product roadmaps.
The ASUS ExpertBook series offers AI-powered features in a compact and durable business laptop design. Powered by the latest Intel Core Ultra 7 processor, the devices include a dedicated 47 TOPS NPU (Neural Processing Unit), enabling AI tasks to be processed locally without the need for an online connection. On-device AI processing helps maintain efficient battery life and ensures extended usage without compromising performance. The series also features a minimalist, lightweight design, making it suitable for professionals on the move.
Expert Connect aligned with ASUS’s mission to deliver tailored AI-ready devices in support of the UAE National Strategy for Artificial Intelligence 2031. This strategy aims to position the UAE as a global leader in AI through sustained investment in talent and industry. Following the success of Expert Connect and other end-user initiatives, ASUS plans to continue hosting similar events in 2026 in collaboration with regional partners, with a focus on its core industry segments.
