e& Egypt has expanded its partnership with regional streaming platform Viu, allowing a broader base of subscribers to access premium Arabic and Asian entertainment content. Under the extended agreement, customers across Emerald, Hekaya, Ahlan, e& Money, e& coins, and e& Business segments can now enjoy a wide range of Arabic films, Korean dramas, and popular Asian series. The announcement was made during GITEX Global 2025 in Dubai.
The renewed partnership reflects e& Egypt’s strategy to strengthen customer engagement by integrating high-quality digital entertainment into its service ecosystem. By bundling Viu’s content with its premium offerings, the company aims to enhance customer satisfaction and add greater value to its digital services portfolio.
Samer Mourad, Chief Consumer Officer at e& Egypt, said the collaboration aligns with the company’s mission to combine advanced telecom solutions with compelling digital content. Viu MENA General Manager Samer Mazjoub added that Egyptian audiences have shown strong engagement with Viu’s content, and the continued partnership is expected to further deepen customer loyalty.
With this extension, e& Egypt continues to position itself as a digital ecosystem provider that goes beyond traditional connectivity by blending telecom services with rich entertainment experiences.
