Huawei and Virgin Mobile UAE have announced a major strategic partnership that brings Virgin Mobile’s fully digital services directly into the heart of Huawei’s device ecosystem. Under the new agreement, the Virgin Mobile UAE app will come pre-loaded on all upcoming Huawei smartphones and tablets, allowing customers to activate mobile plans and explore services instantly upon powering on their devices.
The integration is part of Huawei’s Out-of-Box Experience (OOBE), eliminating the need for users to search for providers or download additional apps. With a single click during setup, customers can begin activating their plans, enabling faster onboarding and reducing friction for new device owners — one of the most valuable customer segments.
The partnership supports Huawei’s three-year ecosystem growth roadmap, which focuses on deeper integration across devices, wearables, and advertising platforms. For Virgin Mobile UAE, it strengthens its commitment to simple, customer-first digital experiences and extends its reach at the exact moment users begin their mobile journey.
Rob Beswick, Managing Director of Virgin Mobile UAE, said the collaboration reinforces the brand’s promise of convenience and simplicity, while Huawei’s William Hu highlighted the shared mission to unlock smarter and more intuitive user experiences across the UAE.
Both companies plan to expand the collaboration further, leveraging their strengths to deliver more seamless digital experiences across the region.
