Egypt Post has launched “Felousy,” the country’s first fully digital platform dedicated to investing in investment funds. Operated by PFI Investment Services — a Financial Regulatory Authority–licensed entity owned by Post for Investment — the app allows users to invest directly in more than 40 diverse funds via their smartphones.
Positioned among the largest digital investment platforms in the Middle East in terms of product range and partnerships, Felousy gives retail investors access to gold funds, fixed income, equities, index funds, and sector-based offerings including real estate and technology. The platform provides a fully integrated digital experience, widening participation in Egypt’s investment market.
The announcement was made at Cairo ICT 2025 during a visit by Prime Minister Mostafa Madbouly and ICT Minister Amr Talaat to Egypt Post’s pavilion, where Chairperson Dalia El-Baz presented new digital services and advancements supporting Egypt’s financial inclusion and digital transformation agenda.
Egypt Post also showcased enhancements to the “Easy Pay” app, expanded digital payment features, international remittance via VISA Plus, and a customer loyalty programme to boost electronic transactions. Additionally, the new “Post Collect” smart parcel locker service enables 24/7 self-service pickup across major cities.
El-Baz said Egypt Post is executing an ambitious strategy to modernize postal, financial, logistics and government services in alignment with international standards and national digital economy goals.
