Belgium’s largest telco Proximus announced the launch of a new web app to further enhance choice, convenience and reach for subscribers to its super-aggregated TV service Pickx.
Live as of Mid-September 2025, the new engaging, viewer-centric web-based service extends the reach of Proximus’ multiscreen React Native platform infrastructure engineered by 3SS and announced in 2024.
The UI/UX of the highly functional and intuitive app is harmonious with earlier Pickx service launches for Android STBs, Apple TV and iOS and Android tablets and smartphones.
This cross-platform solution for Pickx benefits from the combination of the 3Ready platform and React Native development methodologies at its heart. This project fits within Proximus’ holistic technology strategy, with 3SS as primary technology partner since the initial launch on Android TV Operator Tier STB in September 2020.
3SS has continued to deliver a comprehensive Pickx roadmap including STB, Android and iOS multiscreen offerings.
React Native is an important building block of Proximus’ Pickx applications strategy, offering a highly efficient approach to cross-platform software development. By enabling the creation of apps for multiple operating systems and device types from a single codebase, React Native significantly accelerates deployment and streamlines integration with backend systems and other components.
With tighter budgets and the constant rising pressure to deliver, in product development speed and efficiency have become non-negotiable. With single-code React Native, duplication of development efforts is eliminated, translating directly into savings in effort, time and investment.
With React Native, service providers like Proximus can build and release features once, without compromising performance, cutting development time and cost while kickstarting revenue generation.
Pradeep Thekkedath, TV Platforms Lead, Proximus
Seamless cross-platform experience has been our guiding principle throughout the Pickx roadmap. The technology choices we made together with 3SS, powered by 3Ready, enable exactly that — along with significant development and operational savings, and a faster rollout of new innovations. Our ongoing partnership with 3SS demonstrates the true value of long-term collaboration and a shared objective: delivering the highest quality experience for our viewers.
Kai-Christian Borchers, Managing Director, 3SS
We are extremely proud that Proximus continues to entrust 3SS to help deliver first-rate TV experiences to Pickx customers. Not only does Proximus continue to prove its abiding commitment to delivering great user experiences, it evidences the company’s understanding of and value for true technology innovation, and the myriad positive outcomes to be gained through today’s disruptive development methodologies such as React Native. Proximus’ technology decisions have combined to make Pickx future-ready and holistic in scope, epitomizing thought leadership and commitment to customer satisfaction.
